World Cup 2010

This World Cup will be remembered for two things that happened for the first time; it was the first time the World Cup was played on African soil and it was the first time Spain lifted the trophy. However, the 2010 World Cup will also be remembered for the Rainbow Turtle World Cup Prize Draw!!!

The 'Rainbow Nation' of South Africa did not disappoint. There was joy in the streets and in the stands and who will ever forget the magical sound of the 'vuvuselas' - still ringing in my ears. To celebrate the first World Cup in Africa Rainbow Turtle held a prize draw. The competition was open to anyone who purchased an African product or a product sourced, in part, from Africa. The entrants simply chose the team they thought would win, put their entry slip into the pot and watched to see if their team would make it through.

A fairtrade football - These wereon
promotion in the Rainbow Turtle
shop during the world cup.

The tournament was not without its usual share of upset and controversy. At the group stages we lost two of the world's most household names - France and Italy -holders and runners-up from the 2006 tournament in Germany. Ghana were the only African side to make it through to the knock-out stage, perhaps unsurprisingly as they are powered by Divine Chocolate!

The most popular choice for Rainbow Turtle competition entrants was England so there were disappointments north of the border too as the England side bowed out after a display of poor defending against some spectacular German football.

As more favourites faltered and the entry slips left in the pot became fewer and fewer we were impressed by Uruguay, possibly the surprise side of the tournament. For a country with a population of less than 5million to reach the semi-final was a great achievement, but the Netherlands were too much for them and after Spain dispatched of Germany in the other semi-final, there were only two teams left in it.

The final itself was disappointing, scoreless after full-time, but Iniesta's extra-time goal eventually won Spain the World Cup. Dutch hearts broke across the globe as did those of a few supporters of fair trade who had selected the Netherlands in the Rainbow Turtle Prize Draw and had their eye on the £10 gift voucher prize.

When all was said and done there were four names left in the pot. The winner was John Alexander of Paisley. John said "It's always nice to win. Football's never been my game but Fair Trade is."

Thanks to all who supported African producers at Rainbow Turtle during the World Cup. In this small but significant way we have all helped in the struggle against poverty in Africa and helped to make the first African World Cup work for the people of Africa.

Written by Simon Ruane